Editing decisions that moved real channel metrics.
Every project below is documented by the specific cuts, pacing changes, and graphic interventions we made — and the watch-time and growth numbers that followed.
SaaS brand: 68% watch-time lift in 90 days.
Their product demo videos were losing 60% of viewers before the two-minute mark. We restructured the open, tightened B-roll pacing, and swapped static title cards for motion-integrated callouts.
Result: average view duration climbed from 1:42 to 2:52. Subscriber adds from that video series doubled month-over-month across the following quarter.
Creator at 120k: algorithm reach up 3x.
A finance creator at 120k subscribers was producing technically clean videos but losing algorithmic reach. The 30-second retention dip was triggering suppression on every upload.
We introduced pattern-interrupt cuts at seconds 28-32, redesigned lower-thirds with motion, and recut the open across six videos. Impressions tripled within eight weeks.
Numbers across all active accounts.
+68%
3x
2x
Median impression growth for creator accounts after pacing and open restructure.
Subscriber-add rate improvement for B2B channels after motion-graphic integration.
Average watch-time increase across all edited series in the first 90 days.
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