We read algorithm behavior. We don't borrow from broadcast.
Cloudcraft is built around one platform — YouTube. Every editing decision the team makes is traced back to retention curves and audience data, not convention.
Three specialists, one platform
Lead Editor
Motion & Graphics
Channel Strategy & Design
Connects editing and graphic choices to channel-level metrics — watch time, subscriber trajectory, algorithm reach — keeping visual decisions tied to measurable output.
Owns color grading and pacing decisions. Tracks retention-curve data for every project and adjusts cut timing against real audience behavior, not intuition.
Builds in-video overlays, lower thirds, and thumbnail assets designed to perform on YouTube surfaces — tested against click-through data, not aesthetics.
Frame-by-frame. Metric by metric.
48–72 hr
Full-edit turnaround. Color, motion, and graphics included.
100% YouTube-native
Every edit starts with the client's current retention curve. Drop-off points become the brief. We work frame-by-frame through the problem until the data shows a different result.
No broadcast templates. No cinema pacing. Every cut is calibrated to platform behavior.
Speed is structural — the team is scoped to turn full edits in 48–72 hours without removing technical depth from color, motion, or layout decisions.
The proof is in the metrics
Portfolios don't lie. Browse the finished work — retention numbers, before/after data, and platform results for every project we've shipped.